How to connect Mailgun and Facebook Conversions
Create a New Scenario to Connect Mailgun and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailgun, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailgun or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mailgun or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mailgun Node
Select the Mailgun node from the app selection panel on the right.


Mailgun

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Mailgun node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Mailgun and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailgun and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Mailgun
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mailgun, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailgun and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mailgun and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailgun and Facebook Conversions
Mailgun + Facebook Conversions + Google Sheets: When a new Mailgun delivery event occurs, send a conversion event to Facebook Conversions and then log the event details to a Google Sheet for tracking and analysis.
Facebook Conversions + Mailgun + Slack: When a Facebook conversion event is triggered, this workflow checks for related email campaign information using Mailgun and sends a Slack notification to the marketing team with the conversion details and Mailgun campaign data.
Mailgun and Facebook Conversions integration alternatives

About Mailgun
Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Mailgun and Facebook Conversions
How can I connect my Mailgun account to Facebook Conversions using Latenode?
To connect your Mailgun account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailgun and click on "Connect".
- Authenticate your Mailgun and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email signups as Facebook leads?
Yes, you can! Latenode's visual editor makes this simple. Automatically send Mailgun signup data to Facebook Conversions, optimizing your ad campaigns and lead generation with zero code.
What types of tasks can I perform by integrating Mailgun with Facebook Conversions?
Integrating Mailgun with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating Facebook leads from new Mailgun subscribers.
- Tracking email campaign performance within Facebook Ads Manager.
- Sending custom audience data to Facebook based on email engagement.
- Triggering Facebook conversion events upon specific email actions.
- Updating Facebook Custom Audiences with Mailgun mailing list data.
Can I use custom JavaScript to transform Mailgun data?
Yes! Latenode supports custom JavaScript code blocks, allowing advanced data transformation before sending data from Mailgun to Facebook Conversions.
Are there any limitations to the Mailgun and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook's API rate limits may affect high-volume data transfers.
- Complex data transformations may require advanced JavaScript knowledge.
- Historical Mailgun data prior to integration won't be automatically synced.